On average, Hispanics spend more time playing video games per week compared to Non-Hispanics. Hispanic males and those 18-34 years of age play the most overall.
Most consider themselves ‘casual’ or ‘core’ video game players. Hispanics are twice as likely to consider themselves ‘hardcore’ or ‘professional’ players compared to Non-Hispanics.
Hard core and professional Hispanic gamers are most likely to be younger males.
Most consider themselves ‘casual’ or ‘core’ video game players. Hispanics are twice as likely to consider themselves ‘hardcore’ or ‘professional’ players compared to Non-Hispanics.
The most acculturated Hispanics are most likely to be casual players.
Hispanics play with friends most often, followed by children and significant other.
Approximately 9-in-10 Hispanic and Non-Hispanic adults have played video games on any device in the past year.
Hispanics are more likely than Non-Hispanics to play video games on their mobile device and handheld gaming systems.
Both Hispanics and Non-Hispanics play video games most often on their mobile device and on their computer.
Console video gaming systems are the preferred method for playing, particular among Hispanics.
Hispanics buy and rent video games more often than Non-Hispanics.
The most influential sources for buying a video game are reviews on the internet and recommendations from friends.
With the exception of puzzles/word/number games, Hispanics are more likely to play the different types of video games available including action/shooter, adventure/fantasy and strategy/war games.
Call of Duty is the most popular video game overall among Hispanics. Among Non-Hispanics, Mario Brothers and Candy Crush are most common.
Mario Brothers and Candy Crush are very popular games among Hispanic females.
Hispanics expressed more enjoyment/interest in watching others play video games compared to Non-Hispanics.
‘Call of Duty’ is the game that Hispanics would be most interested in watching others play.
Hispanic gamers are nearly twice as likely to buy and wear video game branded apparel compared to Non-Hispanics.
This study was conducted by ThinkNow Research in April 2014. Our sample size for Hispanics was n=500 and for non-Hispanics n=300 with an age bracket of 18-64 years of age. The screening criteria for Hispanics was: self identify as Hispanic origin. For non-Hispanics, the screening criteria was: self identify as Non-Hispanic origin.
ThinkNow Research provides innovative online market research solutions for companies looking to understand the U.S. Hispanic consumer. We specialize in researching the U.S. Hispanic demographic and other hard-to-reach consumers. Visit us online at www.ThinkNowResearch.com
